Serums are skincare products that are formulated with high concentrations of specific active ingredients. They have a smaller molecular size which allows for easier absorption by the skin and are therefore able to penetrate deeper into the skin. This deeper penetration often leads to more effective results. Some serums are focused on brightening the skin, managing acne or boosting hydration, while others are best for fighting the signs of ageing. Some serums are recommended for morning application whereas others work best when applied in the evening. It is recommended to know your skin type and your skin concern before selecting a serum to ensure the efficacy of the serum selected. SKIN functional has expertly formulated™ a range of serums of varying active ingredients at different concentrations to manage mulitple skin concerns for all skin types.