This is the decade to establish a solid skincare foundation which should primarily focus on prevention and protection. 

With every decade that you age the skin functions degrade substantially which leads to the formation of fine lines, pigmentation and uneven texture. The rate of cell turnover declines along with hyaluronic acid production. Exfoliating forms a key part of the daily routine. Anti-oxidant protection is also a key factor in maintaining skin health.

This is the time to focus on powerful anti-ageing ingredients and ceramide rich products to replenish depleted ceramide reserves and compensate for the loss of collagen and elastin typically experienced during this decade. As skin ages it typically gets increasingly more dry requiring hydration rich products. 

Aged skin products less natural lips, hyaluronic acid and cell renewal declines even further. Exfoliation, extreme hydration, ceramide replenishment and powerful anti-ageing ingredients are the key to maintaining optimal skin health.