SKIN functional expands into skincare for makeup with new range of performance-priming formulas

Johannesburg, South Africa, July 2025 – SKIN functional, a trusted leader in results-driven skincare, proudly announces the launch of its first-ever Primer Range—a transformative collection of skin-enhancing formulas created to elevate your pre-makeup routine and bridge the gap between skincare and cosmetics.

The new primers mark an exciting new direction for the brand, combining its expertise in skin science with the performance demands of modern makeup routines. Designed to support skin health and makeup longevity, each product is formulated with high concentrations of active ingredients and innovative textures, reinforcing SKIN functional’s commitment to functional beauty that performs.

“Whether you’re looking for hydration, illumination, mattification, or protection, this new range ensures your skin is prepped, perfected, and primed for any makeup look,” explained Shannon Dougall, Founder of SKIN functional.

Introducing the SKIN functional Primer Range

Hydra Splash Primer

For a plump hydrated finish

A refreshing clear jelly primer that envelopes the skin to create an even, silky base. Packed with potent humectants, this formula boosts hydration and minimizes dry, flaky patches for smoother, longer-lasting makeup. Expect a naturally plump, dewy finish that looks fresh all day. This primer offers skincare benefiting active such as:

•  Niacinamide to improve the skin barrier, elasticity and resilience and also includes anti-inflammatory, skin brightening and anti-ageing properties.
• Polyglutamic acid for long lasting moisturisation and humectancy, promoting skin protection against environmental aggression while increasing skin elasticity.
• Trimethylglycine a highly purified sugar beet extract that protects against dehydration and protein denaturation. Strong water binding properties to increase Stratum Corneum moisture content, strengthens skin barrier and regulates cell water balance.

Illumination Glow Primer

For a naturally luminous finish

Awaken dull, tired skin instantly. This illuminating primer glides on effortlessly to deliver hydration and radiance. With Orange Fruit Extract to energize and Sodium Hyaluronate for deep moisturising, skin looks visibly brighter, smoother and more alive—your shortcut to a lit-from-within glow. Expect ingredients such as:

• Sodium Hyaluronate that aids in repairing and moisturising the skin, enhances skin elasticity and strengthens the barrier function.
• Humectants provide a boost in hydration
• Sweet orange fruit extract energises the cell function

Perfection Primer

For a smooth flawless finish

A transparent gel base that blurs imperfections while mattifying the skin, this primer is your ticket to a poreless, airbrushed look. Ideal for all skin types seeking smoother makeup application and improved hold without greasiness. This perfecting primer includes Silica which is an opaque and absorbent powder that maintains a mattifying effect and manages sebum production.

Sunkiss Primer SPF50

For a protective finish

This multi-tasking marvel combines SPF50 broad spectrum UVA/UVB protection with skincare-infused makeup priming. The ultra-lightweight texture melts into skin, leaving a radiant glow and superior grip for seamless makeup wear—perfect for everyday skin protection and beauty in one. Enjoy skin benefiting ingredients such as:

• Bisabololto which soothes irritation and provides skin soothing properties.
• Lactobacillus Ferment a probiotic that restructures and soothes the skin, increases the natural skin defenses by regulating its microbiome and strengthening barrier function.
• UVA and UVB filters chemical filters to ensure broad spectrum sun protection preventing sunburn and long term damage to skin tissue resulting in premature ageing.
• Ginger Extract for anti-oxidant and anti-inflammatory benefits.

Velvet Corrector Primer

For a smooth matt finish

A velvety-soft primer that visibly reduces the appearance of pores and texture. Formulated with high-performance texturizing powders, elastomers, and silicones, this primer delivers a blurring, soft-focus effect for a refined matte finish that lasts. Enjoy velvet skin with:

• Aloe Barbadensis Leaf Extract that hydrates, soothes and cools the skin.
• Elastomer skin enhancer which is a reticular silicone elastomer with high molecular weight. Providing a high sensorial and blendable texture.
• Texturising spheric powder providing a silky texture

How to Use:

After completing your skincare routine and allowing all products to fully absorb, apply your chosen SKIN functional primer. Gently smooth the product over your face, focusing on areas requiring extra grip or refinement. Allow a few seconds for the formula to set before proceeding with your makeup application.

This latest launch signals SKIN functional’s evolution into a holistic skincare brand—one that not only supports your skin’s health but also enhances your everyday makeup performance.

Whether you’re going for barely-there makeup or a full glam look, SKIN functional Primers are the essential first step in achieving a seamless, skin-first canvas.

Available Online and In-Store. Be the first to experience skincare for makeup—reimagined by SKIN functional.